Co-Host Brad Forsythe interviews Ellis Booker, Editor of BtoB, the Magazine for Marketing Strategists. The only publication devoted exclusively to the intersection of business marketing and business strategy, BtoB is published monthly by Crain Communications Inc. and reaches an audience of more than 45,000 readers. Booker is also editor of BtoB Media Business, the Magazine for Business Publishing Executives. In addition to the print edition, BtoB Media Business offers a weekly e-mail newsletter and the annual Top Innovators in Business Publishing Awards. Booker, a frequent speaker and panelist, also manages the editorial side of BtoB’s multi-city NetMarketing Breakfast series. Booker has built his career with stints as Editor at Large for CMP’s Internet Week, Senior Editor for Mecklermedia’s Web Week, where he conducted most of the paper’s “Industry Leader” interviews; and Senior Editor for Computerworld, where he led the magazine’s Internet and electronic commerce coverage in the early days of the […]
Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry. As advertising’s self-styled street fighter, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callaway work between 1958 and 1978. He also became the youngest inductee into the Art Directors Hall of Fame. Lois’ ads for Wolfschmidt vodka, Xerox, Allerest, MTV, Maypo, Wheatena, Edwards & Hanly and his Esquire covers reflected his “loosey-goosey” style and exemplified his idiosyncratic “stun ‘em and cause outrage” philosophy. Never an “establishment” model citizen, Lois is defined by his powerful early work. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, […]
Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry. As advertising’s self-styled street fighter, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callaway work between 1958 and 1978. He also became the youngest inductee into the Art Directors Hall of Fame. Lois’ ads for Wolfschmidt vodka, Xerox, Allerest, MTV, Maypo, Wheatena, Edwards & Hanly and his Esquire covers reflected his “loosey-goosey” style and exemplified his idiosyncratic “stun ‘em and cause outrage” philosophy. Never an “establishment” model citizen, Lois is defined by his powerful early work. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, […]
Co-host Brad Forsythe interviews MARK GOULSTON, M.D., author of “Get Out of Your Own Way at Work. Dr. Goulston is a corporate consultant who works with executives, managers, and line people to help them get out of their own way so they can realize the success that their skills, talents and abilities deserve. After many years in private practice, he now works extensively with corporate clients, including Merrill Lynch, Goldman Sachs, General Electric, IBM, FedEx and Kodak. He writes “The Leading Edge” column for Fast Company magazine and appears regularly on network news programs to provide expert commentary. A UCLA-trained psychiatrist, he was selected as one of America’s Top Psychiatrists 2004-2005 by the Consumer’s Research Council of America. Dr. Goulston is the author of Get Out of Your Own Way and Six Secrets of a Lasting Relationship. He lives in Los Angeles. For entertaining advice join hosts, Ray Schilens and […]
