Monthly Archives: December 2006

BtoB Editor Ellis Booker Shares His Unique Perspective on the Intersection of Marketing and Strategic Planning

Co-Host Brad Forsythe interviews Ellis Booker, Editor of BtoB, the Magazine for Marketing Strategists. The only publication devoted exclusively to the intersection of business marketing and business strategy, BtoB is published monthly by Crain Communications Inc. and reaches an audience of more than 45,000 readers. Booker is also editor of BtoB Media Business, the Magazine for […]

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Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap – Part II

Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry.   As advertising’s […]

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Legendary George Lois Shares His Unique Perspective on the Advertising Industry and Talks about His New Book, Ali Rap

Co-Host Brad Forsythe interview George Lois, Advertising Legend and Founder of Lois USA, and author of Ali Rap: Muhammad Ali, the First Heavyweight Champion of Rap, who shares classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry.   As advertising’s […]

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"Author and Corporate Consultant Explains How to Get Out of Your Own Way to Realize Your Own Success in Business"

Co-host Brad Forsythe interviews MARK GOULSTON, M.D., author of “Get Out of Your Own Way at Work. Dr. Goulston is a corporate consultant who works with executives, managers, and line people to help them get out of their own way so they can realize the success that their skills, talents and abilities deserve.  After many […]

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