Co-Host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for “Call Sheet,” an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, “OUTFOXED: The Inside Story of America’s Fourth Television Network,” and the global bestseller, “The Legend of Bruce Lee.” Alex is currently Senior Columnist […]
Co-Host Brad Forsythe interviews Judith Kallos, self-proclaimed “techno-muse” and author of Because Netiquette Matters. Judith is a successful technologist who specializes in bringing the opportunity and benefits of technology to business men and women across the country. In 1995 she started her own innovative internet consulting and web production firm, Internet Studios Inc. Her instincts were confirmed when her company attained semi-finalist status in Inc. Magazine’s 1997 Marketing Masters Awards. For the past six years she has volunteered her time at the HTML Writers Guild International Webmasters Association as the List Guide Manager for their discussion lists and continues to be passionate about the topics necessary for all of us to successfully thrive online. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
21-Jan-07 5:00 PM
Co-Host Brad Forsythe interviews Mel Sokotch, long-time adman and author of the new Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently. Mel is one of advertising’s most sought after consultants, providing expertise to both big agencies and big business. Over the course of his 30-year career, Sokotch has worked at Ted Bates, Grey Advertising, and most recently was executive vice president at Foote Cone & Belding. He helped create memorable national ad campaigns for package-goods and pharmaceutical giants M&M/Mars, Campbell Soup, Colgate-Palmolive, Eli Lilly, Kraft, Nabisco, Merck and Pfizer. He is also the one who “killed off” Madge the Manicurist, who appeared in Palmolive dishwashing detergent commercials for years, and helped to develop a replacement campaign featuring the youthful TV comics “The Mommies,” which was enormously successful and ran for seven years. Sokotch currently consults for Krispy Kreme Doughnuts; Boehringer Ingelheim, a leading pharmaceutical company; and […]
Co-Host Brad Forsythe interviews Eileen Gittins, Founder, President and CEO of Blurb. Throughout her career, Eileen has been at the intersection of the Internet, consumer and enterprise software, imaging systems, search, and digital photography. A passionate advocate for enabling technologies that offer new ways to do valuable things, Eileen is now democratizing publishing for the rest of us with her new company, Blurb, a software and services company that passionately believes in the power of books: making, reading, sharing and selling them. Eileen has served as CEO of several pre-IPO venture-backed companies in Silicon Valley, including Personify — an e-commerce data mining and analytics company, and Verb – a context-based search engine company. Each was acquired by Accrue and Attenza respectively. At Qbiquity, a viral marketing platform company, Eileen served as Board Chairman and interim CEO, where she was instrumental in negotiating the merger of Qbiquity into Collabrys. As CEO, […]
