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Co-Host Brad Forsythe interviews Peter Smyth, President & CEO Greater Media, Inc and Chairman of the Radio Advertising Bureau Board of Directors. Peter joined Greater Media in 1986 as General Manager of WMJX-FM in Boston, and was appointed Vice President/General Manager the following year. He was subsequently promoted to the positions of Senior Vice President/Regional General Manager, Group Vice President of Radio, and Chief Operating Officer. In October 2000, Peter was appointed to the position of President and Chief Operating Officer, and in March 2002, was named as Greater Media’s President and Chief Executive Officer. Peter began his broadcasting career in 1977 as an account executive with WROR-FM in Boston, where he quickly attained the position of Local Sales Manager. In 1978, he was promoted to General Sales Manager, a responsibility he held for five years until RKO General, parent company of WROR, recruited him to direct the sales operations of its New […]

Co-Host Brad Forsythe interviews Skip Yowell, co-founder of JanSport and quthor of The Hippie Guide to Climbing the Corporate Ladder & Other Mountains: Yow JanSport Makes It Happen. While in search of the perfect hiking pack, Skip founded JanSport in 1967 along with two other colleagues. What began as a passion for climbing and hiking turned into the number one selling day pack in the world.  But Skip’s innovative ideas did not end there; he is also credited with creating the first dome tent, waist-suspension flexible frame pack, travel pack, and the panel-load daypack. In a pursuit to share with the world his love for climbing and the outdoors, in 1971, Skip Yowell and famed mountaineer Lou Whittaker began an annual celebration called the “Mount Rainier Climb” held in Washington State.  This climb would familiarize JanSport dealers and suppliers with JanSport products and allow them to experience the joys of […]

Co-Host Brad Forsythe interviews Matt Weinstein, author of Gently Down the Stream: 4 Unforgettable Keys to Success and the nation’s foremost authority on the use of fun and humor in team building. Called “The Master of Playfulness” by PEOPLE Magazine and “America’s Pied Piper of Play” by the Houston Post, Matt Weinstein’s playful vision has been the subject of dozens of national newspaper articles, magazine features, and television appearances. Matt has recently been featured in The Wall St. Journal, The Los Angeles Times, and CBS This Morning. Matt is the founder and Emperor of Playfair, Inc., an international consulting firm based in Berkeley, California that presents innovative team building programs for more than 400 clients each year and whose philosophy is, “If you take yourself too seriously, there is an excellent chance you’ll wind up seriously ill!” Matt helps companies and organizations to energize their workforce, reduce stress on the […]

Co-Host Brad Forsythe interviews  Dan Heath, co-author of MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE, a project he worked on with brother, Chip Heath. Dan is a consultant at Duke Corporate Education, where he has worked on executive education programs with clients such as Microsoft, Wal-Mart, and Dow. He has taught and consulted on the topic of “making ideas stick” with audiences from organizations including Nissan, Microsoft, Fannie Mae and West Point. Previously, he was a researcher and casewriter at Harvard Business School. Dan has an MBA from Harvard Business School and a BA in the Plan II Honors Program from the University of Texas at Austin.  He is a co-founder of Thinkwell, an innovative new-media company that publishes textbooks embodying many of the principles of stickiness. Two proud (sort of) moments for Dan are his stint driving a promotional car called the “Brainmobile” across the country and his victory in […]