Getting IN to a Sticky Situation Is Just What Author Dan Heath Recommends

Co-Host Brad Forsythe interviews  Dan Heath, co-author of MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE, a project he worked on with brother, Chip Heath. Dan is a consultant at Duke Corporate Education, where he has worked on executive education programs with clients such as Microsoft, Wal-Mart, and Dow. He has taught and consulted on the topic of “making ideas stick” with audiences from organizations including Nissan, Microsoft, Fannie Mae and West Point. Previously, he was a researcher and casewriter at Harvard Business School. Dan has an MBA from Harvard Business School and a BA in the Plan II Honors Program from the University of Texas at Austin.  He is a co-founder of Thinkwell, an innovative new-media company that publishes textbooks embodying many of the principles of stickiness. Two proud (sort of) moments for Dan are his stint driving a promotional car called the “Brainmobile” across the country and his victory in [...]