At the end of the day, as a brand owner, what matters is how much business you generate for your brand right? You invest your time, money and effort to effectively position your brand in the market. Sometimes the promotion campaigns work pretty good, sometimes it scores an average impact. To assist your promotion campaigns for your brand, let us talk about two distinctive means of advertising in today’s blog. Mobile Advertising and Internet Advertising (also known as online advertising) are two distinctive means of brand promotion that ensures effective reach and strong impact amongst target customers or prospective buyers of your brand.
Any form of brand message that is accessible by customers through a mobile phone device in the form of SMS ads, gaming ads, wap banner ads etc. comes under mobile advertising. With an increase use of mobile phone devices in India, mobile advertising practices are vastly adopted by brand and business owners across the country. A mobile phone device is a personalized medium of an individual. Therefore any brand message conveyed through this medium of communication provides effective impact and reach amongst customers. Customers are also fond of the discreet manner of presenting the brand message through mobile phone devices.
Like mobile media, internet advertising is also becoming a fast growing means of brand communication amongst the brand owners and advertisers. It is infact an internet-centric world we live in. Internet connects us all irrespective of where we reside. A fastest means of communication amongst human beings, internet advertising media has also become a fastest means of communicating any brand message to any category of target group through the web-world. Banner advertising, search engine marketing campaigns, Bulk email campaigns, viral marketing, mailer ads etc. are some forms of internet advertising widely practiced by brand owners. Already popular as a future means of brand communication, internet advertising practices are yet to create more waves in advertising planet.